Our freemium journey

Our freemium journey

Over the past year, we have been experimenting with a pricing model that involves a free tier and several paid tiers. This is commonly known as a freemium model.

An example of freemium

To give an example, imagine that you have a popular project management software tool. You want as many people as possible to use it, so you decide to offer the basic version of your tool for free.

However, you also want to make money, so you add premium features that only paying customers can access. This way, you attract a large number of users who can try out your tool for free and decide if they want to pay for the premium features.

The launch of Aprao freemium

Based on this theory, we launched a freemium version of our software, Aprao, in February 2022. This led to a significant increase in the number of people signing up to use Aprao.

However, our data showed that many of these users would have been willing to pay for a regular trial instead of using the freemium version. Furthermore, the large volume of users made it difficult for us to identify the most serious buyers.

What we have decided to do

As a result, we have decided to end our free product and streamline our sales process.

• We will now offer a 14-day free trial of Aprao for all new customers
• We will require a payment method on file to activate the trial
• Customers can cancel at any time during the trial and not be charged
• We will provide support and resources to help customers during the trial, and we will remind them when the trial is ending

This will allow us to focus on supporting and serving our serious buyers and provide them with the best experience possible.

This will allow us to focus on supporting and serving our serious buyers and provide them with the best experience possible.

Daniel Norman, Co-founder and CEO, Aprao

Summary

Running a business involves a constant sequence of iterations and pricing is one the areas that we continue to iterate on as the market and our business continues to evolve.

With these changes we were keen to ensure that Aprao can still be trialled for free and that we can create operating efficiencies that allow us to provide the best possible service to all customers. 

We hope that these changes provide you with a great experience.

If you have any feedback, thoughts or ideas please feel free to reach out to us at hello@aprao.com